What to say in your video

What to say in your video

You are finally in front of the camera. You’ve set aside 30 minutes to hammer this out. You press record and … you start tripping over words.


Another take.


Another take.


Your precious 30 minutes are gone and you have nothing to show for it except for a video anthology of a dozen ways not to talk.


Speaking on camera is hard. Your mind is a blur of thoughts and emotions, some of which are

  • Lighting, framing, and sound
  • Trying to talk to the camera lens as if it’s a person
  • Self consciousness about how you look and sound
  • What to say and how to say it
  • The fact that this will eventually be on the internet … forever.


Needless to say, there’s a lot on your mind. If you can’t focus, you’ll most likely turn people away from the amazing service you provide.


You need something to focus your mind while you’re shooting your video. As we’ve coached lots of therapists through this challenge, we’ve found that the best way to focus your attention and achieve an outstanding video is by visualizing and speaking to your ideal client.


Once the record button is on, you need to forget about the camera, forget about the sound, forget about how you look, and imagine you are standing in front of your ideal client. They are curious. They want the help you have to offer. And when you focus on them, you feel purpose, connection, calling, and clarity. You were put on this earth to help this person and you’re focusing all your attention on leading them on the journey of transformation.


How do you do that? Writing a script. Writing a script is the most important part of creating an engaging video. It gives you the chance to prepare your mind and visualize that person.


It’s also really hard, for two reasons.


  1. The blank page. The blank page is where people get stuck: “Do I really have something unique to say? Will it be good enough? Where do I start?”
  2. Most people don’t know how to write a script. They just start writing out what they want to say. Because they don’t have a framework, their script is a rehearsal of the least helpful things to say.


But it doesn’t have to be that hard. We’ve coached lots of therapists from staring blankly at a camera to dynamically communicating to their ideal client. Here are the most important things to keep in mind for preparing what to say on your video.

  • Start by visualizing your ideal client
  • Identify the desires and the obstacles your ideal client is facing
  • Describe the what and how of transformation for your ideal client
  • Develop a clear call to action for your ideal client
  • Internalize your script by letting it breathe and expand


If you want more help on this, we’ve developed a tool to help guide you. It’s called the Script Builder Worksheet, and it was too long to squeeze it onto a blog (and besides, there are helpful graphics and flow charts).


The Script Builder Worksheet will get you past the blank page so you know exactly how to start and exactly how to end your video. It will also help you avoid meaningless chatter and focus on the needs and the hope you have for your ideal client. In the Script Builder Worksheet, we teach you how to harness on video the most powerful tool you have as a clinician: your empathy.


The secret is that video is nothing without empathy. And the good news is that as a therapist, you have tons of empathy. It’s just a matter of figuring out how to channel that empathy during filming so your ideal clients aren’t turned away but drawn forward to seek the help they really need.


This Script Builder Worksheet will help make that happen, taking you step-by-step toward empathizing with the pain and hope in your ideal client. Our goal is that by the end of this worksheet you have a clear sense – not only of what you’ll say in your video, but how to call to action the people you are inspired to serve.


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