WE GET IT – MARKETING IS TOUGH
You’re a clinician, not a sales person. You don’t want to beg or manipulate people. But you do need new clients every month.
Let us help you cultivate generative relationships with new people online, people who will become your favorite clients.
We developed a marketing framework to help private practice owners get clear about what marketing they actually need.
WE CAN HELP YOU
We started Cupla Media with the mission to help private practice clinicians grow their practices and that’s exactly what we’ve done.
From video and content production to virtual assistance, from advertising to website design, we have helped people just like you grow their practices without stretching themselves thin.
GET STARTED FOR FREE
We know it’s hard to get started. Especially if you’re just starting off or if you’re in a rut, it’s hard to invest money up front to hire people to do work you’re not sure will work.
That’s why we have free resources on marketing for private practice. That’s why we offer free trials for many of our services. That’s why we start you off with a free coaching call. Schedule one today!
HERE ARE THE 6 THINGS YOU NEED FOR SUCCESSFUL MARKETING
Which part is giving you the most trouble?
At Cupla Media, we’ve developed a 6 part marketing funnel just for private practice owners to help you grow your practice. Check out the 6 parts below and find out what help you need most.
KNOWING WHAT TO SAY AND WRITE
You’ve got to write that directory bio … and that social media post. Knowing what to say is hard. How will you capture the attention of your ideal client so that they respond?I need help with BRANDING
UNPLUGGING FROM MY PHONE AND EMAIL
Your client is ready to start care but you miss their phone call. How do you make sure clients can set up first appointments right away while maintaining your own sustainable boundaries and your need for rest?I need help with VIRTUAL ASSISTANCE
ACTUALLY SELLING MY SERVICES
You hate sales-y stuff. Good. So do we. How do you build a good relationship online and slowly warm people up to the idea of coming in for a first appointment?I need help with EMAIL MARKETING
STAYING ON TOP OF BLOGS AND VIDEOS
You said you’d blog or create videos every week, but it’s more like 3 times a year. Meanwhile your clients need an authority figure to turn to. How do you predictably create great content for them to consume?I need help with CONTENT CREATION
SHOWING UP ON GOOGLE, FACEBOOK, & YOUTUBE
You know you have clients out there, but nobody is seeing yoru posts or website. Setting up ads sounds like a headache. How do you show up where your clients can see you?I need help with ADVERTISING
Our Clients Are AmazingRead Case Studies
Holy cow! That’s how videos are done!
Joe Sanok, MA, LLP, LPC
Practice of the Practice
Every time we work together I have complete confidence in Cúpla Media. They integrate the uniqueness and desires of each client into their final product.
Steven Unruh, MDiv, LMFT
WHAT YOU NEED TO KNOW ABOUT MARKETING IS
You don’t have to do it all yourself.
We’re here to guide you every step of the way
If you run a private practice, you probably wonder, Where is my next client going to come from?
It’s hard to relax and enjoy the benefits of running a practice when you’re stressed and feeling unclear about how to find clients in an increasingly complicated online world.
That’s when most people in your shoes make several mistakes:
…They hit the Boost button on social media
and throw away their money
…They endlessly tweak their website and
directory post and throw away their time
…They decide it’s too complicated and end up
doing nothing, throwing away their opportunity
We get it. Marketing a private practice is overwhelming because not only are you busy caring for so many others, but also you are a specialist; you’re not a professional marketer.
That’s where we come in. Since 2014, we’ve been helping therapists, counselors, dentists, chiropractors and other private practice clinicians who want to grow their practices but are hitting a brick wall. We learned that if we help them create valuable content and relationships online, they can position themselves as a trusted authority ready to help their ideal client. They get more phone calls and first appointments, and their practices grow.
Since then, we’ve grown too. And we’re all here to help YOU relax while we help create marketing content that consistently brings you new clients.
Your Marketing Team
We are here to help you grow your practice with great marketing.
– Writing your blogs and emails
– Designing your graphics
– Managing your social media
– Managing your phone, email, and schedule
– Bookkeeping for your practice
– Checking things off your to-do list
– Conceptualizing your marketing strategy
– Crafting your videos and scripts
– Coaching you on brand messaging
– Editing your photos and videos
– Customizing your Practice Shorts
– Creating new Practice Shorts
– Advertising your practice
– Updating and maintaining your website
– Launching your new service
4 NEW REFERRALS
Within a day of sending the eBook to his email list of 3,000, Steven got 4 calls from people interested in scheduling first appointments.
7% CLICK RATE
Compared to his normal emails where about 30% open the email and about 3% click on something, the eBook email blast got 38% opens and 7% clicks.
138,000 VIEWERS PER MONTH
In the first month his eBook video was up, 138,000 people saw it and 1,100 people clicked through to his website.
30 NEW SUBSCRIBERS PER MONTH
Before his eBook, Steven’s email list was flatlined with no new clients being added. Now every day at least one new person is deciding to trust him as an authority.
18 NEW CLIENTS IN 3 WEEKS
In the first three weeks of working with our virtual assistant, Sync scheduled 18 new clients. That’s almost one new client every day.
MORE TRAFFIC FOR LESS MONEY
Within 4 days of managing Sync’s ads, conversion rates climbed from 10% to 32%. Ad spending dropped from about $20 per conversion down to $14 per conversion. They are now getting much more traffic for much less money.
REGULAR CONTENT PRODUCTION
Before working with Cupla, Sync’s blog sat stagnant. Now, we are working with Sync’s clinicians to consistently produce about one high-quality blog per week. From that blog we are generating enough micro content for a full social media campaign to reach out to new clients who are directed toward Sync’s high-converting website.
ONE LOCATION FULL, OTHERS ON THEIR WAY
The downtown branch of Sync Counseling, where we have focused most of our marketing efforts, is now growing and thriving. They are almost 100% booked and looking for new clinicians to add to their branch to keep up.
Send Us a Message
How can we help you today?