Cupla Media

Resources to help you win at marketing your private practice

What to say in your video

You are finally in front of the camera. You've set aside 30 minutes to hammer this out. You press record and ...

3 obstacles to video marketing

It’s great to see therapists growing and filling their practices. In order for that to happen, we need to break down barriers for people that need help. To them, therapists feel inaccessible and intimidating.   This is why you want to be using video. Your clients will...

How to use a DSLR

We want to help you get rolling with a high-quality self-made video to promote your private practice. And if you're going to upgrade past using your iPhone, we suggest purchasing a DSLR. The first thing you'll encounter when you consider making this upgrade is a...

Why your marketing isn’t working

Gaining new clients means building an online profile. Here's what we're often told online marketing means:   1) Subscribe to Psychology Today's listing. 2) Post a headshot and list of specialties. 3) Wait for the phone to ring.     Sound familiar? This model is based on an old way of interacting online...

How to Attract Ideal Clients

It's a good, good feeling to have a steady inflow of clients. You work hard every day to help your business grow, and it's rewarding to see that effort pay off. Like taking a load off your shoulders. However, your business might not be growing as...

2 ways to improve your marketing

Most people have no idea where to start when asked to talk about what they do. Here are 2 essential keys that will immediately improve your marketing message.     1. Switch from "I do" to "I help" It's so easy to fall into this trap: someone asks, "What do...

3 simple hacks to self-made videos

Most clinicians want to create engaging self-made profile videos to help them connect to ideal clients online, but get stuck. Here’s a few thoughts we’re familiar with: I don’t know what to say. I don’t know how to make a video. I’m afraid it’ll look...