How to Attract Ideal Clients
It’s a good, good feeling to have a steady inflow of clients. You work hard every day to help your business grow, and it’s rewarding to see that effort pay off. Like taking a load off your shoulders. However, your business might not be growing as fast as you’d like it to. How do you continue to attract clients to your business so you can see your efforts paying off?
At Cúpla Media, we help professionals take bold steps to attract clients by creating quality profile videos they can use to connect with clients online. But making a video is useless unless the professional can articulate what they do in an attractive way. Here’s three indispensable components you need to know in order to attract clients and grow your business.
You want to be able wow your audience when you tell them about your business, but you get easily tripped up because you know way more about your business than most people care about. With too much information, people get confused and tune out what you’re saying. So what we’d like you to do is practice distilling the basic message of your business. Here are some ideas:
- Explain it to a child
- Shout it across a noisy bar
- Tweet it
- Ask a friend to repeat it back to you, then use their language the next time.
- Tell it as a story (“this client had a problem, and this is what we did”)
Most business people think so much about what they offer that they loose sight of the real needs of the customer. The client becomes a number and the business begins to appear apathetic and unattractive. In order to move from apathy to empathy, we want you to take some time asking yourself these following questions. You might even take an hour and journal your thoughts:
- What is my client feeling before coming to me?
- How would impact my client if my services weren’t available to their neighborhood?
- What problem does my service solve for my client? What are all the ways this might affect their quality of life?
When you understand your client’s position, you can speak clearly to their needs and attract clients.
Your business will be attractive if you are meeting the needs of customers by offering quality service. But for so many businesses, miscommunication is what is standing in the way of service. This can happen in two ways:
Not listening to the needs of your clients
Perhaps you used to meet a need, but the needs of your ideal client has changed. This is why it’s important to regularly take time to reevaluate your client’s needs. Ask your clients about their experience and listen to what they have to say. Make a list of unmet needs and then adjust what you do to add value and meet those needs.
Failing to speaking well about how you can help
You want to tell others about your business but you’re just not sure where to start. Despite effort to organize your message it still seems unclear. You’re having trouble expressing empathy for your clients. You’re hoping your message gets out but you’re not sure how anyone new comes your way. Whatever the reason, you simply aren’t getting your message out there and it is preventing you from attracting new people to your business.
WE CAN HELP YOU ATTRACT CLIENTS
We help professionals like you clarify your message, speak with empathy, and connect with new clients. The first step is to help you write a compelling script for your message. We’d like to offer you access to our free eBook that helps you move from confusion to clarity, from apathy to empathy, and from miscommunication to a strong call to action.
Start STEP ONE now – download your free video marketing eBook so you can start attracting clients with video.