7 Website Mistakes Therapists Make

Get more clients for your private practice.

Your Private Practice Website Course

Your website is an incredible asset to you in getting new clients. But if you’re endlessly tweaking and working on it, not sure what to focus on, it can be a time suck that’s wasting you money and losing clients.

In this course, our team of private practice marketing experts will guide you in 7 simple strategies to use to make sure your website is helping you get new clients. Each video is less than 10 minutes long and includes a downloadable worksheet to help you make the most of it.

If you’re ready to get past website confusion, watch the videos below and take action so you can finally take control of your website and get more clients online.

MISTAKE #1

Your Website is All About You

You want your website visitors to know that they’re in the right place at the right time. If your site is all about you, they’ll miss the message. Here are 5 simple tips we’ve learned to make sure your website copy helps your future client take action. 

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MISTAKE #2

Paying for Ads Before You’re Ready for It

If you want more people visiting your website, it can be appealing to just pay for ads. But is it the right time to pay for ads? How do you set up your own ads without getting confused? Chris has been running ads for 20 years and lets you in on the key things you need to know about ads for private practice.

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MISTAKE #3

Your Website is Poorly Designed

You can spend hours endlessly tweaking the look of your website, messing with colors, buttons, themes, styles, images, colors and animations. What should you focus on? In this video, Isabelle walks you through exactly which design elements help your website perform better and which ones are wasting your time.

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MISTAKE #4

You’re Not Capturing Emails

Right now there are two categories of people: clients, and non-clients. In order to have a strong marketing presence online, you need to be able to create a third category: people who are becoming your clients. In this video, Brendan will show you how to ethically capture email addresses of your website visitors so you can build trust over time as they become your paying clients.

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Mistake #5

Not Paying Attention to SEO

Search Engine Optimization (SEO) helps your website rank high on Google searches. But if you’ve never optimized your site or if you don’t know how, you’re leaving an incredible opportunity on the table. In this video, Chris will help you get past the confusion of SEO by giving you a few simple SEO tricks that will help your site rank high on searches.

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MISTAKE #6

You’re Not Creating Enough Content

Is your website a platform for fresh, helpful content? Or is it just sitting there like a dusty business card? People need content to help them trust you. In this video, Isabelle gives you the 7 Commandments of Content Creation, a fun way to remember how to create content without getting bogged down. 

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MISTAKE #7

You’re Not Using Video

Studies show that the longer people stay on your website, the more likely they are to take action. Did you know that if you have video on your website, your visitors will stay on your site 6x longer? Typically, video is expensive and time consuming, but in this video Brendan shows you how to strategically leverage video content on your site to get lots of conversions without emptying your pockets.

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