3 simple hacks to self-made videos
Many therapists want to make self-made videos to connect attract clients, but get stuck. And it makes sense. Video marketing is incredibly powerful, but it can also be expensive, time consuming, and can provoke not an insignificant amount of anxiety. Here’s what we hear therapists say about doing video:
- I don’t know how to make a video.
- I don’t know what equipment I need.
- I don’t know what to say in my video.
- I’m afraid my video won’t look good.
We help therapists overcome these barriers so they can transition from grainy profile pictures to quality videos that help them connect with their ideal clients online.
So we want to show you 3 simple hacks that will make your self-made videos look great. Do these tips in order, and we can assure you your video will look and sound much more professional, without ever buying equipment!
Start with lighting. Here’s the 2 things you need to remember with light:
- Use indirect sunlight. If in an office, turn off your fluorescent light and move toward a large window so it lights up your face. Feel free to keep small lamps on in the background, so long as they’re not lighting your face.
- 10:00/2:00 Rule. Say the chosen window is 12 o’clock, your nose when facing your camera should be pointed toward either 10:00 or 2:00. This lighting gives your face some shape. If you don’t do this, your face might look flat or unclear.
After you’ve found good indirect sunlight at the 10:00/2:00 position, you want to set up your camera so this lighting is captured when you look straight at the camera.
- Use your smartphone’s back camera. Stay away from laptop cameras, or the “selfie” camera that allows you to see the screen while you film. Likely the most high-quality camera you own is on the back of your cell phone. Turn the phone on its side so the image is longer than it is tall.
- Set camera at eye-level. This is essential. Often therapists will place their camera lower than eye-level. The result is a disorienting and distracting angle (pictured below). This viewing angle is straining on viewers and doesn’t help you connect well with clients. Eye-level video communicates mutuality and engagement.
Sound quality is MORE important than video quality when people rate the quality of a video. So when you’re setting up for a video, pay attention to the quality of the sound. You’ll want to choose a quiet location and turn off air conditioners or fans. Then you want to make sure your voice is crisp, rather than echoey. The best way to do this is to use a lavaliere. A “lav” microphone clips to your shirt. This helps your voice sound crisp and clear, and removes much of the ambient noise. You can accomplish this one of 2 ways:
- Use the headphones that came with your iPhone. These have a built-in microphone that you can fasten to your shirt. Don’t worry about it showing. Place the microphone part of the headphones about 6 inches below your collar bone.
- Buy a lavaliere. You can buy a reasonably priced lav that plugs into your smart phone. Here’s some!
Next step: Your message.
While the look of your video is important, how you articulate your message is central. This is true not only for video, but for every marketing effort you make, whether it’s your online profile or an elevator pitch. But summarizing your practice in a 1-3 minute video is hard work. So we’re going to take you step-by-step through your message so you feel confident and comfortable on screen. We even have a PDF that will do the heavy lifting: our Script Builder Worksheet (it’s in chapter 2 of our free e-book!).
So start by claiming your free e-book: A Therapist’s Guide to Video Marketing. Just click below, download the accompanying e-book, and we’ll show you exactly how to make marketing videos that grow your practice.
It’s that simple.
A Therapist’s Guide to Video Marketing:
How to Make Engaging Videos to Grow Your Practice.
Chapter 1. Overcome the 3 obstacles of video marketing
Chapter 2. Develop a clear message with your Script Builder Worksheet
Chapter 3. Learn the exact equipment and set up you need for a video shoot
Chapter 4. Use our strategy to get loads of views and clicks on your video