2 ways to improve your marketing
Most people have no idea where to start when asked to talk about what they do. Here are 2 essential keys that will immediately improve your marketing message.
1. Switch from “I do” to “I help”
It’s so easy to fall into this trap: someone asks, “What do you do?” And you might answer, “My brother and I own a company. It’s called Cúpla Media. It’s a video marketing business for therapists in private practice…” blah blah blah. I’ve already lost you.
Your first mistake is talking about yourself …and you find that you’re not connecting with people.
INSTEAD, talk about the needs of your client. Try starting off with “I/We help…”:
“What do you do?”
“We help therapists connect with their ideal clients online through video.”
You’ll find that by starting with “We help” language, you posture yourself as someone ready to serve. That’s how you connect with people.
2. Give a clear CALL TO ACTION
You’re riding your camel through the desert and come across a person dying of thirst. You know where the nearest well is but you never tell them how to get there. You ride off on your camel, and they are left in the dust.
It sounds absurd, right? But that’s exactly what we do to people when we let them walk away with no call to action!
Today I ran into a woman who is trying to get her counseling business back on track after a year of personal issues that threw her off course. She wants to grow her practice but said, “I’m holding myself back. I just have to get myself out there.” I had already told her I help people just like her, so when I was saying goodbye, I wrote down my email address and website and said, “Hey, let’s get together soon because I’d love to help you grow your business. Send me an email or a text!”
STILL FEELING STUCK?
Knowing what to say to connect with people is hard work.
We’d like to take you step-by-step through your message so you feel confident and comfortable when you talk to people. So we’re giving you free access to our Video Marketing Masterclass. Click below and we’ll take you to your free video marketing masterclass where you can learn to market directly to your ideal client through video.